The Enormous Divide Between the Headline and the Truth

“I have observed that not the man who hopes when others despair, but the man who despairs when others hope, is admired by a large class of persons as a sage.” – John Stuart Mill (1840s)

Even back in the mid-1800s, people knew that negative news sells. That is still true today. All forms of media realize that they will get more eyeballs, clicks, likes, and engagement by posting something negative. However, they must realize that negative headlines impact markets. Just last week, the National Association of Home Builders released a survey revealing:

“Negative media reports making buyers cautious was a significant problem for 48% of builders in 2018, but 62% expect it to be a problem in 2019.”

Even today, good news is healined with a news is headlined with a negative spin in order to get attention. Here are “2” recent examples from mainstream media:

Actual Headline #1Cash-out refis are back – will homes become ATMs again?

The Real Story

The headline is accurate – to a point. It is true that the percentage of refinances in which the homeowner received cash at the closing has increased to levels that existed in 2006. However, the actual amount of equity homeowners “cashed-out” compared to a decade ago isn’t close.

The dollar amount cashed-out last year was $63 billion. That seems like a really large number until we compare it to 2006, when homeowners cashed-out $321 billion. That is more than five times the current amount.

In 2006, people did use their homes as ATMs. They purchased new cars, boats, and lavish vacations. Today, the cashed-out equity is being used to consolidate debt, as seed capital for a new business, or to help a child with their college tuition.

Actual Headline #2: Consumer Debt hits $4 Trillion. Americans are diving deeper and deeper into debt.

The Real Story

The important number is how that total debt ranks as a percentage of disposable personal income. That percentage is the lowest ever recorded!! People are not “diving deeper and deeper into debt”. The exact opposite is true. They have less debt now than ever before.

Bottom Line

If you are thinking about buying or selling a home, it is important that you have a true professional handling your real estate needs. Someone who knows the truth about the current economy and its potential impact on the housing market.

For questions you may have or any other assistance you may need in your real estate matters, please feel free to contact me anytime. I am here for you always and ready to help.


Marni Jimenez


Special thanks to Keeping Current Matters for contributing this article.

Posted on April 4, 2019 at 10:07 am
Marni Jimenez | Posted in Uncategorized |

Local Activity Guide – April

APRIL is a beautiful month in Riverside. Spring is also the season when California is at its most beautiful. Starting in later winter and lasting into early spring, everything turns green. Wildflowers burst into bloom, blossoms turn fruit trees into pink and white clouds, and sometimes even the most barren deserts put out a flowery carpet. Snow can fall in the mountains as late as April and the days will alternate clear to rainy. But on the good days you will find the clearest and bluest skies of the year! Enjoy yourself this month with our top picks for the best local things to do this month!

LOCAL FUN: Hike or bike down the beautiful Victoria Street | Visit Downtown Riverside Farmers Market | Take a Drive and visit apple orchards in Oak Glen  | Take a coffee break at your favorite outdoor Cafe |Take a Stroll through Riverside Plaza | Enjoy great weather and brows around Canyon Crest Shopping Center.


Posted on April 4, 2019 at 10:06 am
Marni Jimenez | Posted in Uncategorized |

Win A Weekend at the Mission Inn in our Referral Contest!

EMail or call us us today with your Referrals & Testimonials! Over 50% of our business is thanks to you and your referrals so we thought we would have some fun with it this year. For ideas about how you can spend your gift cards as the winner, visit Mission Inn Website link here!

Posted on April 4, 2019 at 10:04 am
Marni Jimenez | Posted in Uncategorized |

Market Update – March 2019

SUMMARY – We are in a Netural Market with the Price per SQ Ft Depreciating and Days on Market Rising. There are fantastic opportunities for both Buyers and Sellers.

Posted on April 4, 2019 at 10:02 am
Marni Jimenez | Posted in Uncategorized |

The Housing Market Will “Spring Forward” This Year!

Just like our clocks this weekend, in the majority of the country, the housing market will soon “spring forward!” Similar to tension in a spring, the lack of inventory available for sale has been holding back the market.

Many potential sellers believe that waiting until Spring is in their best interest. Traditionally, they would have been right.

Buyer demand has seasonality to it. Usually, this falls off in the winter months, especially in areas of the country impacted by arctic conditions.

That hasn’t happened this year.

Demand for housing has remained strong as mortgage rates have remained near historic lows. Even with an increase in rates forecasted for 2019, buyers are still able to lock in an affordable monthly payment. Buyers are increasingly jumping off the fence and into the market to secure a lower rate.

The National Association of Realtors (NAR) recently reported that in 2018 the top 10 dates sellers listed their homes all fell in April, May, or June.

Those who act quickly and list now, before a flood of increased competition, will benefit from additional exposure to buyers.

Bottom Line

If you are planning on selling your home in 2019, meet with a local real estate professional to evaluate the opportunities in your market.

For questions or any other assistance you may need in your real estate matters, please feel free to contact me anytime. I am here for you always and ready to help.


Marni Jimenez

Special thanks to Michael Keeping Current Matters for contributing this article. The information contained, and the opinions expressed, in this article are not intended to be construed as investment advice. Keeping Current Matters, Inc. does not guarantee or warrant the accuracy or completeness of the information or opinions contained herein. Nothing herein should be construed as investment advice. You should always conduct your own research and due diligence and obtain professional advice before making any investment decision. Keeping Current Matters, Inc. will not be liable for any loss or damage caused by your reliance on the information or opinions contained herein.

Posted on March 7, 2019 at 12:50 pm
Marni Jimenez | Posted in Market Update |

Local Activity Guide March


March is a special month no matter where you live. But if you live in Riverside it’s even better. With all of the wonderful rain we have had this season, get ready for the greenest spring in history. Welcome to Ireland folks! Enjoy yourself this month with our top picks for the best local things to do this month!

Local Fun:

Hike local foothills and park trails. | Visit California Museum of Photography |Take a Drive around town and explore |Dine at your favorite local restaurant |Take a Stroll through Downtown Riverside |Enjoy Live show at the Fox Peforming Art Center


Posted on February 27, 2019 at 5:21 pm
Marni Jimenez | Posted in Local Fun |

What to Do After Inheriting Your Childhood Home

Your childhood home is a place where you’ve likely created many cherished memories; however, it isn’t uncommon for a person to have mixed feelings about inheriting that property later in life. While the home may have sentimental value, it could still cost a lot of money to maintain. What can you do with the property after taking ownership of it?

Rent the Property

Instead of selling the property, you could rent it out if you don’t want to live there yourself. Depending on market conditions, it could be possible to charge rental rates equal to or greater than the monthly mortgage payment. If the house is paid off, your monthly rental check can go toward an emergency fund or retirement account.

Run a Business From the Home

If the inherited property has a finished basement or an office space, it can be the ideal place to run your company. Since no one else is living there, you can get business done without your spouse or kids interrupting you. In many cases, residential property will cost less than renting a commercial office space or entire commercial building.

Move Into the Home

Assuming that the home is in a suitable location and meets your family’s needs, it’s within your rights to move into the property yourself. This can be an ideal solution for those who live in an apartment and are ready to exercise more control over their living arrangement.

Sell the Home and Invest the Money

An option one may want to consider is selling the home and investing the money. The proceeds from the sale could be used to invest for your future. You can invest in education, your current business or a new venture. Investing in the stock market or an oil project opportunity could result in significant profits both now and in the future. Of course, whether this is right for you depends on your timeline, investment goals and risk tolerance. Be sure to consult with a financial adviser prior to making a major investment.

A home can be a powerful tool to help you gain control over your life. If you choose not to sell or rent it, you have a place to call your own for years to come. If you do rent or sell it, it can serve as a tool to help secure your financial future.

For questions or any other assistance you may need in your real estate matters, please feel free to contact me anytime. I am here for you always and ready to help.


Marni Jimenez

Special thanks to Kara Masterson for sharing this article. Kara is a writer from Utah covering U.S  Energy Assets for the oil investment industry.

Posted on February 27, 2019 at 4:12 pm
Marni Jimenez | Posted in Hot Topics |

Let’s Go Kitchen Island Shopping

Posted on February 27, 2019 at 3:58 pm
Marni Jimenez | Posted in Interior Design |

Top 10 Most Expensive Mistakes You’re Making on Your Home

Homes cost a lot of money to maintain. But are you spending extra money unnecessarily on upkeep? Here are the 10 most expensive mistakes you could be making in your home.

1. Using Traditional Light bulbs

If you still have incandescent light bulbs in your home, you could be throwing a lot of money away every month on inflated electric bills. Over its life span, an incandescent bulb can use $180 worth of electricity. A CFL will only use $41 worth of electricity over the same time period. Even better is the LED bulb, which only uses $30 per bulb. Think what replacing every light bulb in your home could do to your home’s bottom line.

2. Ignoring a Leaky Faucet

A leaky faucet that drips one drop per second can waste more than 3,000 gallons per year, which is enough water to take more than 180 showers. Some of us live in areas where water is plentiful, but for those of us in areas plagued with drought, this could be costing you a fortune. Fix or replace your leaky faucet and save a ton on your water bill.

 3. Using the Wrong Air Filter Size

We all sometimes forget to change out the air filters for our HVAC systems or accidentally buy the wrong size. But using the wrong filter or a dirty filter can increase your power bill and cause expensive problems for your furnace down the road. Use the correct filters for your system, and set a reminder to change them after the recommended amount of time. You won’t regret it.

 4. Not Customizing Temperature

Invest in a customizable thermostat. If you’re away at the office all day, you can program your heater to shift down a few degrees while you’re gone and then shift back up shortly before you return home. Heating or cooling an empty home wastes a lot of money in energy costs.

 5. Not Adjusting Air Vents Properly

Is one room in your home hot, while the others are cold? Oftentimes homeowners will crank up the air conditioning in the whole house to combat hot temperatures in one area. Instead, adjust air vents to direct the flow of air more evenly throughout your entire home. Professionals will come regulate this to ensure that your entire home is receiving the same amount of air conditioning or heating.

 6. Over Watering Lawn

Many homeowners have their sprinkler systems programmed to come on in the early morning hours for optimum lawn health. This can become a problem, however, if you’re never around to see what you’re actually watering. A broken sprinkler head could be causing a fountain, or the trajectory of your sprinkler may be directed at a fence instead of your lawn. Periodically run your sprinklers during the day so you can see how they are performing when you’re not around.

 7. Water Heater Temperature Set Too High

Unless you have a tankless water heater, your water heater is keeping the water in its tank hot 24/7. If you don’t keep an eye on the temperature as each season changes, you may be paying too much to heat your water. Decrease the temperature in the summer, and bump it back up when winter comes.

 8. Leaky Windows and Doors

Leaky windows and doors are great places for cold, winter winds to enter your home. Many homeowners simply ignore them and crank up their heaters. Caulk leaky windows and put rubber seal around doors to keep winter winds out and warmth in.

 9. Paying a Handyman

Don’t pay a handyman for a job that is simple enough to do yourself. If you’re unsure of how to do something, look up video tutorials online. Doing simple tasks yourself can save you a lot of money.

 10.Ignoring Curled Shingles

It may be easy to ignore problems on your roof, but it will only lead to bigger problems later. If you see any possible issues with your roof, repair them as soon as possible, as this will save you significant costs later.

Use these 10 tips to cut maintenance costs on your home today.

Do you have any tips you would like to share? If so, add them below in the Comments! For questions or any other assistance you may need in your real estate matters, please feel free to contact me anytime. I am here for you always and ready to help.

Thank you again! You are so greatly appreciated


Marni Jimenez

Special thanks to Housecall Blog and Cary Teller for sharing this article.

Posted on February 27, 2019 at 3:43 pm
Marni Jimenez | Posted in Home maintenance |

5 Reasons Homeowners Throw the Best Super Bowl Parties!


5 Reasons Homeowners Throw the Best Super Bowl Parties! [INFOGRAPHIC] | MyKCM


  • Watching the big game at home with your friends & family offers many advantages.
  • There’s more room to entertain a large crowd, and you don’t have to worry about complaints to your landlord if you cheer too loudly!
  • The kitchen is big enough to make as many appetizers as you want, and if some of your guests are only there to watch the commercials, they can do so on a different TV in another room!

Posted on February 1, 2019 at 10:13 am
Marni Jimenez | Posted in Uncategorized |